Accessibility in Digital Media

Alternative Text (alt-text)

Alt-text is a brief and accurate written description of an image. For the visually impaired, alt-text is essential. Without it they have no access to the majority of media.

How to write alt-text in Instagram:

  1. Go to ‘Advanced Settings’
  2. Scroll down to ‘Accessibility’
  3. Select ‘Write Alt-text’
  4. Write your alt text description in the box and tap ‘Done’
  5. Copy this alt-text description into the caption below your normal caption
  6. Descriptions in “Alt-text” can only be accessed with screen readers, but not all students with visual disabilities have screen readers so they would only be able to access “Alt-text” if you write it in your caption
  7. Post!

Additional Notes:

  • If the post is a flier, include all key information (club, date, place, etc) in the Alt-text
  • For hashtags, capitalize the first letter of each word
    • #binghamtonuniversity should instead be written as #BinghamtonUniversity
    • Without capitalization, the screen reader would read it as one word
    • This may be referred to as Camel Case
  • Acronyms must have periods
    • “SA” should be written as “S.A.”
    • Without periods, the screen reader would read it as one word
  • If someone is specifically featured in the post, put their name in the Alt-Text
    • Baxter Bearcat is playing volleyball on the peace quad with his 3 friends.
    • If the visuals are not important for a reader to have the full context of the post, you may choose not to describe aesthetics and stick to describing the text.
    • You want to organize the information in an order that makes it most legible. 
      • If you go from top to bottom but it does not make sense, choose to order the text in a way that does.
    • Avoid being redundant
      • No need to start your alt-text with “Picture of” or “Flyer saying”

Examples:

The S.A. is holding a town hall on June 26th, 4 A.M., in room U.U. 101. Limited to 100 participants and free food & refreshments will be provided.

  • The alt-text description of this flyer would be: “The S.A. is holding a town hall on June 26th, 4 A.M., in room U.U. 101. Limited to 100 participants and free food & refreshments will be provided.”

Click the images below to go through the step-by-step process to correctly format alt-text for your posts.

Photo

The sun sets over Hinman parking lot as a student’s family helps them unpack so they can move into their dorm.

  • The Alt Text for this image would be: “The sun sets over Hinman parking lot as a student’s family helps them unpack.”

Video 

  • The Alt Text for this video would be: Members of the local Binghamton community eating and talking at the Binghamton Pond Festival.”

Multiple Media

  • Alt Text:
    • Image 1: Members of the Public Service Learning Community (P.S.L.C.) pick pumpkins from President Harvey’s farm.
    • Picture 2: Member of the P.S.L.C., Luca Cassidy, proudly holding 2 pumpkins.
    • Picture 3: Members of P.S.L.C. with their professor, Dr. Campbell, stand behind all the pumpkins they picked from President Harvey’s farm.